Every small business strives to stand out from the crowd. If you want to check this box off the list, start leveraging the power of innovative and eye-catching outdoor digital signage displays.
Marvel Technology is considered one of the leading providers of LCD screen digital signage in China. We offer a wide range of products to help you get recognized by your audience in less time, strengthen your brand identity, and maximize sales.
In this blog, we’ll offer a closer look at three effective ways to get seen by your target audience and drive more sales. Let’s begin!
1. Choose the Right Signage Solutions for Your Needs
We offer an array of outdoor digital signage solutions, including outdoor floor-standing displays, outdoor wall-mount displays, outdoor LCD kiosks, outdoor stretched LCDs, outdoor semi-LCD screens, and smart bus station signage. Each of these products stands out for its unique features and benefits.
Instead of experimenting with everything, start off slow. Assess your target audience, location, and the type of content you wish to display to determine the right fit for your business.
2. Leverage High-Quality and Dynamic Content
Outdoor digital signage displays are only as effective as the content you showcase on them. To capture the attention of passersby and engage potential customers, create high-quality, dynamic content (images, videos, infographics, etc.).
Use subtle transitions and attention-grabbing effects to showcase promotions, new products, and other important announcements.
When incorporating text into your content, ensure it’s concise and easy to read. Use large, bold fonts with clear contrasts against the background to ensure maximum readability.
Additionally, avoid using long paragraphs and opt for short, punchy sentences or bullet points instead.
3. Utilize Social Media Effectively
Social media is an invaluable tool for small businesses. If you want to increase your online visibility and engage with potential customers, jump on the social media bandwagon ASAP.
Create a consistent posting schedule, share value-added and optimized content, and actively interact with your followers. Don’t forget to use relevant hashtags and leverage local influencers to increase your reach.
Take some time to determine which social media platforms will help you reach your target audience. For instance, Instagram and Pinterest are more suitable for visually-driven businesses, while LinkedIn is ideal for B2B companies.
Connecting your social media presence with digital signage displays is a great way to provide a dynamic, interactive, and engaging experience to your audience. Display live feeds of your social media accounts on your digital signage screens.
Additionally, encourage your audience to share their experiences with your products/services on social media using unique hashtags. Display this user-generated content on your digital signage screens to establish a sense of authenticity and encourage more customers to share their experiences. This will help build trust, foster brand loyalty, increase online visibility, and attract new customers.
At Marvel Technology, we create impressive outdoor digital signage displays to help your business get recognized by your target audience. Explore our collection of products, including outdoor floor standing displays, outdoor wall displays, windows-based digital signage, outdoor LCD kiosks, outdoor stretched LCDs, outdoor semi-LCD screens, smart bus stations, and more.
If you’re ready to get started, contact our team today! We serve businesses across China.
