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It is very important to find the mainstream customer group of LCD advertising displays

Marvel, as a manufacturer of LCD advertising signage integrating production and sales, knows very well that it wants to make the company bigger and st...

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It is very important to find the mainstream customer group of LCD advertising displays

Marvel, as a manufacturer of LCD advertising signage integrating production and sales, knows very well that it wants to make the company bigger and stronger, and it is particularly important to identify mainstream customer groups. This is a key point that must be accurately recognized for the development of the enterprise itself!

To form the scale of the LCD advertising player market, we must first identify the potential mainstream customer base in the market. The scope of LCD advertising machine applications can almost cover all kinds of industries and places. So far, personal applications have not been clearly seen, mainly government and commercial. In the application of government and business, we can also observe that retail stores are the absolute largest in terms of quantity because they are closest to the daily life of the general public. According to the big data rule, non-chain individual retail stores account for the main part of these stores. For the Chinese market, brand chain stores only account for about 5% of the total number of stores.

There are a large number of mainstream stores in the modern business model that are self-employed. With the diversification and refinement of commodities, civilian-owned self-employed stores, although they do not have brand chain stores, have advantages in scale, but they are also moving toward image and service. The trend of fashion development, regardless of the interior decoration of the store and the store are highly personalized, revealing a message to the general consumers that a single store is also a brand concept, so a rich store culture guides more and more The more consumers enter into consumption, the economic development of a large number of active store stores, so in addition to the increasing number of chain brand store stores, the number of these non-chain individual store stores is also increasing at a faster rate. .

Therefore, the non-chain individual retail store is the potential mainstream customer group in the LCD advertising displays market. As the LCD advertising digital signage and advertising player industry with information publishing as the main axis, if it cannot be recognized by these most mainstream customer groups, this industry Large-scale development will not be possible.