Here’s a simple five-step plan you can use to add digital outdoor signage to your marketing plan.
- Choose where your displays will go
First thing’s first. You need to decide where you’re going to display your content outdoors.
This could just be outside of your business if you’re going to purchase your own digital sign. Or you might be looking for an existing digital sign to advertise on.
If you’re looking to rent space on an existing sign, you’ll want to make sure that your ad is in a place that your target audience visits frequently.
For example, if your company targets professionals, look for outdoor digital signage space in an area where there are lots of professional employees out and about such as a financial district.
- Come up with a content idea
The next step is to figure out what type of content you’re going to share with your audience. There are a ton of different things that you can do here, so don’t be afraid to try a few different samples before making a final call.
You may even want to run your design ideas by a focus group made up of members of your target audience. Doing so could help to make sure that you get as much out of your outdoor advertisement as possible.
- Use digital signage software to bring that idea to life
The next step is to pick a digital signage software that will bring your content idea to life. Marvel is perfect for this. It lets you choose from a number of easy digital templates or create your own idea from scratch.
You can also make updates to the designs that you create on Marvel from any internet-enabled device.
- Share the ads with your audience
Now you’re finally ready to start sharing the ads that you create with your audience. Doing that is as easy as clicking a button on your digital signage software application.
- Track their performance and make updates
It’s important to note that your job won’t be over the moment that you send your ad out into the world. You still need to track the performance of that ad over time to make sure that it’s helping you reach your goals.
Marvel makes that easier to do by giving you access to a host of useful analytical features. Taking advantage of these will let you know when you need to make changes to your ads to continue making the type of marketing progress that you want.