{"id":2788,"date":"2022-04-28T19:28:01","date_gmt":"2022-04-29T02:28:01","guid":{"rendered":"https:\/\/www.outdoor-lcddisplay.com\/?p=2788"},"modified":"2022-04-28T19:28:03","modified_gmt":"2022-04-29T02:28:03","slug":"the-importance-of-digital-outdoor-signs","status":"publish","type":"post","link":"https:\/\/www.outdoor-lcddisplay.com\/es\/the-importance-of-digital-outdoor-signs\/","title":{"rendered":"The importance of Digital Outdoor Signs"},"content":{"rendered":"

Marketing is all about your return on investment. You want to spend as little as possible on advertisements to earn as much as possible in sales.<\/p>\n\n\n\n

That\u2019s why you should take a serious look at digital outdoor signs if you haven\u2019t already. If you\u2019re not familiar with them, digital outdoor signs<\/strong><\/a> can feel a little foreign. But they\u2019re actually very straightforward. Here\u2019s a quick overview of the most important things to know about them. A digital outdoor sign can be any outdoor screen that shows an advertisement. For example, digital billboards, digital posters and standalone digital screens are all examples of digital outdoor signs.<\/p>\n\n\n\n

Companies use these screens to engage their target demographic while they\u2019re not already occupied with work or their personal lives. That\u2019s one of the main reasons why this type of advertising has such a high ROI. If you\u2019re just getting into outdoor digital signage, you may be wondering if going digital is really worth it. So here\u2019s a look at why digital beats analog when it comes to outdoor signs.<\/p>\n\n\n\n

  1. Hold your audience\u2019s attention longer<\/li><\/ol>\n\n\n\n

    Digital content is simply much more engaging than analog content. That\u2019s because it\u2019s often a higher resolution, which lets it make more of an impact on the space that it\u2019s in.<\/p>\n\n\n\n

    The net result is that your target audience may form a more meaningful connection with your brand if you advertise with digital outdoor signs instead of analog ones.<\/p>\n\n\n\n

    1. Be more creative<\/li><\/ol>\n\n\n\n

      Digital outdoor signs also open up new avenues to express your brand\u2019s personality in creative ways. For example, you can add things like animations and videos to digital signs. And you can rotate through several displays to tell more cohesive stories to your audience.<\/p>\n\n\n\n

      1. Make faster and cheaper updates<\/li><\/ol>\n\n\n\n

        Another cool feature of digital signage is that it\u2019s much easier to update than its analog counterparts.<\/p>\n\n\n\n

        With a digital sign, you can make any changes that you want to your display on a simple internet-enabled device and then broadcast them to the sign instantly.<\/p>\n\n\n\n

        Compare that to the lengthy process of manually updating an analog display and it\u2019s easy to see why digital outdoor signs are a preference for many companies.<\/p>\n\n\n\n

        1. Share multiple displays on a single screen<\/li><\/ol>\n\n\n\n

          You can also do more with a single screen when you go digital. You can rotate through multiple displays on a single screen so that you can do more with less.<\/p>\n\n\n\n

          1. Integrate your ads with other technologies<\/li><\/ol>\n\n\n\n

            Digital outdoor signs also let you integrate other types of marketing channels into your ads. For example, you can display something like a QR code on your digital outdoor sign to send people to your website or your app.<\/p>\n\n\n\n

            Another idea is to share your audience\u2019s social media posts on your digital outdoor sign. This can be a really effective way to get more people to engage with your brand online.<\/p>","protected":false},"excerpt":{"rendered":"

            Marketing is all about your return on investment. You want to spend as little as possible on advertisements to earn as much as possible in sales. That\u2019s why you should take a serious look at digital outdoor signs if you haven\u2019t already. If you\u2019re not familiar with them, digital outdoor signs can feel a little foreign. …<\/p>\n

            The importance of Digital Outdoor Signs<\/span> Leer m\u00e1s »<\/a><\/p>","protected":false},"author":1,"featured_media":2785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-2788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.outdoor-lcddisplay.com\/es\/wp-json\/wp\/v2\/posts\/2788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outdoor-lcddisplay.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outdoor-lcddisplay.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outdoor-lcddisplay.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outdoor-lcddisplay.com\/es\/wp-json\/wp\/v2\/comments?post=2788"}],"version-history":[{"count":1,"href":"https:\/\/www.outdoor-lcddisplay.com\/es\/wp-json\/wp\/v2\/posts\/2788\/revisions"}],"predecessor-version":[{"id":2790,"href":"https:\/\/www.outdoor-lcddisplay.com\/es\/wp-json\/wp\/v2\/posts\/2788\/revisions\/2790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outdoor-lcddisplay.com\/es\/wp-json\/wp\/v2\/media\/2785"}],"wp:attachment":[{"href":"https:\/\/www.outdoor-lcddisplay.com\/es\/wp-json\/wp\/v2\/media?parent=2788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outdoor-lcddisplay.com\/es\/wp-json\/wp\/v2\/categories?post=2788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outdoor-lcddisplay.com\/es\/wp-json\/wp\/v2\/tags?post=2788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}